My clients say I’m more than just a copywriter. They are referring to the fact that I deliver value beyond what’s needed to put words on the page for any given project. I’m high-touch because it’s who I am and also what I think you deserve. This means I invest everything I’ve got in a core handful of clients and projects rather than spreading my time and energy thin on every opportunity that comes my way.
Ordinary thinking and ordinary writing can only lead to ordinary results. For long term success, an organization needs to differentiate itself in a smart, appropriate way. Please note, that’s not the same thing as being “different” on a superficial, gimmicky level.